How I got my BritMums live outfits gifted (and how you can too!)

This is a post I published last year, but it is apt at the moment with BML (BritMums Live) Just around the corner, woohoo! I have followed the same steps this year and successfully had my outfit gifted for the day. If you haven’t approached a brand before, then now is the perfect time to do so. Don’t forget this is blogging and NOT blagging; if you don’t ask you don’t get! You will be working for the clothes and will have earnt them by giving the brand amazing exposure.

Gina Bacconi for John Lewis

Outfit one from last year’s BML: dress-Gina Bacconi | shoes-LK Bennett

I mentioned in my BritMums meme that I’ve been lucky to secure an outfit for both days at BritMums live this year.

I have been asked a few times on Twitter how I managed this and so thought I would pop up a quick post explaining the steps I took. Hopefully, this gives some of you the motivation to approach a brand for your outfit too!

I am not shy about contacting brands if I have something of worth to offer them in return. As bloggers, our space on the internet is an enticing form of advertising to brands. We are important to them and are able to reach a niche and targeted audience.

Planet=Jacques Vert Group

Outfit two from last year’s BML: dress-Planet (Jacques Vert) | shoes-as above

So first things first, know your worth…

You don’t have to be the biggest blogger on the block to be attractive to a brand. If you write well, take good photographs and have a loyal readership, even if it is small, there are brands that will want to work with you. You just have to go knocking on some doors.

It also helped immensely that a member of my blog tribe hooked me up with one of her contacts for one outfit so I was already halfway there-I just had to impress with an introductory email. I can’t stress how important it is to have a blogging tribe. You all help each other out and share ideas on how to get work. You can read more about that in this post ‘How I tripled my blog traffic in three easy steps’ but back to the task in hand…

I set about emailing two brands I like with a proposal:

  • I introduced myself and my blog
  • Explained about BritMums live and told them it is the biggest event for parent bloggers in the UK with 700+ people in attendance
  • I included a link to similar review I have done giving an example of my previous work
  • I promised lots of exposure for their brand with tweets/Instagram pics throughout the day, telling my followers who had gifted me and outfit for the event
  • I attached a copy of my media kit which has my current stats on

Confidence is definitely key and as long as you have something of value to offer there is absolutely no harm in approaching a brand you admire.

The same premise goes for approaching brands in general. If you have an idea, then don’t be afraid to ask the brand if they would consider working with you. So be proactive and pitch away!

Will I see you at BML this year and more importantly, what are you wearing? ;-)

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Comments

  • Leigh - Headspace Perspective

    Written on 28th May 2015

    Reply

    Gorgeous dress Amy! I’ve also had a beautiful dress kindly gifted for BML. I took a similar approach, just asked and said what I would do in return…the worst they can say is no!

  • Mel

    Written on 28th May 2015

    Reply

    Great tips lovely! I haven’t even started to think about outfits for BritMums Live. Great reminder (and a kick up my bottom to start doing something about it!).

  • Steph

    Written on 28th May 2015

    Reply

    This is a good idea for those looking for sponsorship. It’s my first time at Britmums this year so I’ve decided to go and experience it all for myself, rather than having to worry about providing coverage for a variety of brands. Maybe next year when I know what to expect! :) x

  • Izzie Anderton

    Written on 28th May 2015

    Reply

    Thanks for the great advice… I tend to wait for brands to approach me, I guess it’s time to get a little more savvy!

  • Natalie Ray

    Written on 28th May 2015

    Reply

    That’s great, well done for having the confidence to ask. I wouldn’t ever approach a fashion brand because I am quite possibly the least fashionable person ever to walk the earth. But it’s great to know how you go about approaching brands, I certainly wouldn’t know where to start.x

  • Mummy Tries

    Written on 1st June 2015

    Reply

    Brilliant advice Amy! I secured my BML sponsor I exactly this way, but haven’t even thought about clothes… Must try harder ;-) xx

  • Rachel (Lifeofmyfamilyandme)

    Written on 1st June 2015

    Reply

    I have no idea what i am wearing to Britmums and to be honest i haven’t really thought about it – gosh i really should now! I don’t have to confidence to contact brands and i am useless at finding contact information anyway. I hope to see you at Britmums :) xx

    • Amy

      Written on 1st June 2015

      Reply

      You should give contacting brands a go, I’m sure they’d be happy to hear from you :-) Really looking forward to meeting you xx

  • Keri

    Written on 7th June 2015

    Reply

    Thanks for your honesty, I have been focused on improving traffic but your comment about having confidence strikes a chord. I thought the what are you wearing question was a bit comical, now going into slight pre-conference panic!!

  • Leighanne M

    Written on 11th June 2015

    Reply

    Thanks to this post I got the courage to contact a few companies and I now have a dress for BML! Thank you soo much

    • Amy Treasure

      Written on 7th April 2016

      Reply

      Hey Leighanne, I was just looking at this post thinking I might republish it in time for BML this year and spotted your comment. I am so glad you got the confidence to approach the brands! Did you have a good time last year, will I see you this year?! x

  • Mackenzie Glanville

    Written on 8th April 2016

    Reply

    You look stunning as always. Great tips, this is very much how I got my travel paid for in Jan, it pays to be confident and have good images too. Your blog is gorgeous so you totally deserve success. Thank you for hosting #Thelist

  • Emma

    Written on 8th April 2016

    Reply

    What a great and really useful post. I would never have thought of approaching a brand but like you say what’s the harm, it’s about being confident and believing in your blog :-) I wish I was going to BML now! :-) #thelist

  • Helen

    Written on 8th April 2016

    Reply

    Loving your outfits and fantastic tips! #TheList

    Helen x

  • Our Seaside Baby

    Written on 8th April 2016

    Reply

    Great tips, you are so organised! I still haven’t approached anyone for sponsorship yet. Love outfit 2 from last year :-) Polly x #thelist

  • Briony

    Written on 8th April 2016

    Reply

    Great post and really useful. I still haven’t been to any blogging conferences, last year I was too nervous and this year they clashed with plans but I hope to next year and maybe I’ll be able to get some outfits too #TheList

    • Amy Treasure

      Written on 8th April 2016

      Reply

      Thank you Briony! Don’t be nervous blog conferences are so friendly :) shame you can’t make this year’s but hope to meet you next time

  • New Mummy Blog

    Written on 8th April 2016

    Reply

    Thank you for great tips, and encouraging us to be brave and contact brands! It’s something that makes me very nervous…. there are so many amazing blogs out there like yours and Abys, compared to my new blog. Gorgeous dresses, and shoes :-) #thelist

    • Amy Treasure

      Written on 8th April 2016

      Reply

      Oh thank you so much! You absolutely should contact PRs if working with brands is something you are looking to do. Just remember how much you have to offer and that they would be lucky to work with you!

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