How I tripled my blog traffic in three easy steps

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When I first started this blog a little over a year ago I had no idea about page rank or domain authority and I didn’t much care which number I came in the blogging charts. However, the longer I am on the blogging scene, the harder I work, the more job offers I get and that comes hand in hand with wanting to improve my stats.

I know some people say they are happy to blog even if no one reads it and that’s fine. I’m guessing that’s probably not you if you’ve been drawn in by my headline!

For me, stats are important because they tell me:

  • I have engaged readers who come back
  • My hours of slogging away at my laptop have not been in vain
  • I am improving and my blog is growing
  • I can make my blog a viable source of income

So how did I do it?

Content IS King (it really is)

I know, I know you’ve heard it all before. Please don’t click away yet! In the early days my actual content was pretty poor. I wasn’t sure if readers wanted to know the true, real-life gritty stuff and so I held back a bit of myself.

I read many amazing and beautifully written blogs that inspire me, brighten my day, make me think or make me cry. I decided I wanted to emulate them and hopefully people would read my words and I could evoke some of those feelings in others. It occurred to me that I didn’t want my space on the internet to be full of product reviews and photography projects (as nice as family photos are) I wanted my blog to be more than that.

I started to write from the heart and something incredible happened to my traffic, readers cared about what I have to say. When I posted about my teenage daughter getting a boyfriend and how it had made me feel, my traffic went through the roof. That post is to date my most viewed/shared/talked about post. It also snagged me a coveted spot on The Huffington Post team of bloggers and even ended up on the front page of the entire paper, next to a post written by Gordon Brown-man I felt famous that day!

Take my advice and write about what you know best, in my case being a mum with some life reflection thrown in. Get to know your audience. Are they men, women? How old are they? Do they have kids? Use Google Analytics and have a really good look at your demographic and analyse which posts do best. Ultimately you must write for yourself otherwise it will be utter rubbish and no one will read it but keep your audience in mind too.

Get a blog tribe-spread yourself all over the internet!

Aby over at You Baby Me Mummy wrote a brilliant post on finding your tribe and why you need one which explains this concept perfectly.

A short summary is: a blog tribe is a group of like-minded people that are there to help and encourage one another as well as helping to promote your posts and vice versa. I love my tribe and having a sounding ground is really important to me. I do chat to Mr T about my blog but when all is said and done, much as he tries he just doesn’t get it. My tribe is there to help me out if I have a tech problem, run ideas by, share my posts and generally offer a support and camaraderie which is invaluable to me. We have also all formed a really beautiful friendship which is the single best thing that my blog has given me and I’m very grateful to them.

I would also recommend using something like Buffer or Social Oomph to help spread you around the internet! You can’t be everywhere at once and taking an hour a week to schedule and promo your best work will do wonders. My top traffic referrer is Twitter followed by Facebook. Both of which I have regularly scheduled updates throughout the day and night in-between my ‘real time’ interaction.

Get to grips with Pinterest and make you images pinworthy 

If you can do it right, Pinterest is an incredible medium of getting you and your blog posts out there. I am still working on my ‘Pinterest Offensive’ but when I really take the time to make sure my blog post images are pin worthy I see a massive difference in terms of readers pinning my images and referral traffic from Pinterest.

When I blog a recipe for example, before I’ve even made the dish I am already thinking about how I can make the image of the end result super appealing.

The other week I knew I was going to make these gorgeous mini raw berry cheesecakes so a few days before I made them I bought some edible flowers to decorate them with, in the knowledge that the flowers would make them look extra pretty (and I’d get oohs and ahhs at my dinner party) It worked because the amount of tweets I’ve had about the edible flowers have actually surpassed the amount I’ve had about the cheesecakes themselves! I have also had the main image (shown below) pinned and reppined many times which has meant a three fold increase in traffic to what I would normally achieve for a recipe.

How to make beautiful raw berry cheesecakes decorated with edible flowers from Amy at Mr and Mrs T Plus Three

So there you go that’s just a few easy tips to help you on your way to tripling your blog traffic. Hopefully it’s been helpful. Of course this isn’t exhaustive and I am by no means an expert but just wanted to share what has worked for me.

Now it’s your turn to get writing, sharing and pining. Let me know how you get on!

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Comments

  • Leigh - Headspace Perspective

    Written on 23rd May 2015

    Reply

    Fab post, Amy. Completely agree about writing from your heart, and for your audience. Mutual support is so very important, too. The great thing is all these things are simple to do xxx

  • workingmummyandwife

    Written on 24th May 2015

    Reply

    Great post, thank you. Helpful for a newbie like myself. I think I’ve got a little tribe going, so l’m pleased that was on your list!

    • Amy

      Written on 8th June 2015

      Reply

      Oh that’s fab! I wouldn’t be where I am now without my tribe :) x

  • Alan Herbert

    Written on 24th May 2015

    Reply

    A great post. I’m trying to get my head around Google son and lytics. Really don’t understand them at all.

    I recently wrote a post on Weaning, a subject I wouldn’t know much about, but it got a great response because it was about my son and trying to get him to eat mashed spuds.

    Will have to join Pinterest.

    Thanks for a great post with really useful tips.
    Alan Herbert recently posted…Weaning WednesdayMy Profile

  • Toni @ Gym Bunny Mummy

    Written on 25th May 2015

    Reply

    Fab post, you’re so right. You can try all the tricks in the world to increase your stats but if you don’t have great content then you won’t grow your readership. I’m now building mine slowly but surely since I’ve really started planning my content more x
    Toni @ Gym Bunny Mummy recently posted…Sunday Sweets Linky | 24th May 2015My Profile

    • Amy

      Written on 26th May 2015

      Reply

      Planing content is super important. I’ve found it helps massively too. Thanks lovely x

    • Amy

      Written on 26th May 2015

      Reply

      Definitely, balance is key. I don’t want to spend my whole time harping on about my life story but it helps engage readers so they can get to know you better. My ‘useful’ posts are my recipes and they are well received x

  • Angela at Daysinbed

    Written on 26th May 2015

    Reply

    Hi amy, these are great tips! I’m working hard to try and improve my content and build a good network of friends. Blogging is just great isn’t it? I’ve fallen head over heals for it. Hopefully in a few months I can focus on face book and pintrest as I haven’t quite figured out to use these to gain followers yet!-

    Angela from Daysinbed

  • Katie / Pouting In Heels

    Written on 27th May 2015

    Reply

    Super tips darling! Couldn’t agree more about content and finding your tribe! The truth is building up a loyal audience takes a long time and requires lots of hard work, but you’re proof that when you set your heart on something and work hard, great things happen! Well done darling. So pleased to be part of your ‘tribe’. :) xxx
    Katie / Pouting In Heels recently posted…I hope. I hope. I hope.My Profile

  • mummyofboygirltwins

    Written on 29th May 2015

    Reply

    Brilliant tips and spot on. It’s so nice to climb up TOTS and have people read your blog when you put so much work in. I agree. Great advice and keep doing what you do well! Jess x

  • Belly Beloved

    Written on 30th May 2015

    Reply

    Thanks for this advice. I especially love the bit about writing what you know and also writing for yourself. :) As a new blogger (just one post so far) I do find it difficult when it comes to what is personal versus what is private. So it’s a learning curve to find my comfort zone.
    Belly Beloved recently posted…I Don’t Want To Work Out, I Want To DanceMy Profile

    • Amy

      Written on 7th June 2015

      Reply

      My pleasure. It is hard to work out that’s for sure. In time you will get a feel for what your audience likes. Glad it helped x

  • Lara/ Life, Liberty and Missing Socks

    Written on 1st June 2015

    Reply

    Very useful blog thank you. I’ve been blogging since 2011 happily to a small, regular group of readers, whilst working full time. Illness forced me to give up work and become an at-home mum, and as writing is the only thing I’ve ever been really good at, I’ve just started trying to increase my blog traffic, to hopefully generate some income. My blogging friends tell me to slog at it, be relentless but as long as the content is good there is no reason why I shouldn’t succeed. I always write from the heart too.

    • Amy

      Written on 7th June 2015

      Reply

      It is nice to be able to make an income from what we love. Thank you x

  • Cococandyfloss

    Written on 1st June 2015

    Reply

    Fab! Thanks for sharing this its really helpful to a newbie like myself. Your blog is very engaging. If you have a moment check out my web page. Its a work in progress but i welcome feedback in the comments section. x

  • Morgan Prince

    Written on 2nd June 2015

    Reply

    Thanks for sharing these brilliant tips Amy! I agree that writing for yourself is one of the best things you can do, as long as you keep your audience in mind. xx
    Morgan Prince recently posted…You are BeautifulMy Profile

    • Amy

      Written on 9th June 2015

      Reply

      Thanks Catherine! Yes, so important to have that group of people to help out xx

  • Adrian

    Written on 18th June 2015

    Reply

    Good advice – thank you. I really struggle to be consistent on my blog – regular features or even simply posting the same days each week. I tend to have an idea and write it so this can mean it’s a bit chaotic! I do use buffer but will definitely try and do an hour of scheduling this weekend and see what difference it makes to my traffic.

  • Richie

    Written on 25th June 2015

    Reply

    Great post! As a new dad blogger I find this information truly valuable. I feel like I am right where you started… I want product reviews but I don’t want to have only those. I also want to write from my heart but I find it’s hard for me to express myself without feeling silly for posting how I feel… How can I get past that?
    Richie recently posted…I Forgot I Had KidsMy Profile

  • Mrs G Mummuddlingthrough

    Written on 14th July 2015

    Reply

    some great tips, thank you! I think I definitely need to sharpen up my content, focus on quality rather than quantity, and really think about how to connect with my audience. I don’t have issues with honesty in real life…but not sure how to manage this with my blog being anonymous? I have some heart wrenching parenting stories I could share, but not sure if I want some things to remain sacred. We will see… It’s a early days! X

    • Amy

      Written on 16th July 2015

      Reply

      Yes it is quite a thing trying to decide just what to share I always try and write from the heart as I pretty much wear it on my sleeve but there are some things I am just not ready/willing to share xx

  • Katie

    Written on 10th December 2015

    Reply

    Hey, thanks so much for this post! I’ve been bogged down and frustrated in trying to learn how to generate traffic, but this definitely helps :) Thanks so much for your advice.

    • Amy Treasure

      Written on 10th December 2015

      Reply

      Absolute pleasure, it can be a bit of a hindrance thinking about it all the time but we write and so inevitably want people to read. Hope it works well for you but the longer you stick at it the more traffic you will get. Promise!

  • Luminara King

    Written on 8th January 2016

    Reply

    Thanks Amy. I’ve been blogging for 6 months and still finding my way. It’s fun trying stuff out and seeing how readers respond. I have to say I don’t seem to have much traffic come from Pinterest – I’m not sure I quite “Get it”. Twitter and Facebook seem to work best. One of the things I would like to try out in 2016 are Podcasts. Some days, I feel like giving up, like I am failing but I try to remind myself how far I have actually come in 6 months.
    Luminara King recently posted…My Top 10 Most Popular Posts For 2015My Profile

  • Becky, Cuddle Fairy

    Written on 8th January 2016

    Reply

    This is really fantastic – you have really great & doable tips here. I’ve pinned it to read again in the future. Making Pinterest a top referrer is one of my goals for 2016. Thanks for sharing your words of wisdom & great job with your lovely blog x

  • Mess and Merlot

    Written on 18th January 2016

    Reply

    Hi Amy, thanks for taking the time to write this post. My blog is in it’s infancy and it’s hard to know which areas to concentrate on first so a little guidance is much appreciated! It’s reassuring to know that at the end of the day, content is key. I love Twitter as a way to discover new blogs and connect with others and as I get to grips with blogging and write more posts I intend to work on a Pinterest account. I started my blog as a little space to ramble on about my life so to be honest I was shocked the first time I realised someone had read what I had written and liked it :) Beautiful blog BTW! X

  • Katie

    Written on 18th February 2016

    Reply

    Hey Amy. Read this post a few times and commented before but just wondered… did you approach Huffington or did they you? If so (the first) how? Just after advice really if that’s OK. Thanks ever so much xx
    Katie recently posted…Americanisms: UK Extreme CouponingMy Profile

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