What to include on a killer media kit!

When I decided to take my blog pro I knew that I would be doing the equivalent of ‘cold calling’. We all need to tout for work sometimes and although I get regular offers I also go knocking on doors.

I have given a previous example of contacting brands for work and one of the things I mentioned was attaching a copy of your up to date media kit along with your email pitch. The brand will want to know your stats, reach and fees and some extra information about you and your blog. A killer media kit can really help you look professional and organised.

Killer media kit front page with branding and profile shot

I’ve come to realise both with jointly running my husband’s business and this blog is that if you can’t do something yourself find someone amazing who can, and pay them to do it for you. I look at things like my custom design header and my media kit as an investment in my business and whilst they are an expense I feel that they help me portray a professional image that and have been instrumental in gaining me work.

I haven’t the time, inclination or skill to design and convert a media kit to pdf myself and so I used Lix Hewitt Design. Lix does brilliant web and design work and has a great portfolio of media kits including one for none other than Lo Bosworth, so I’m in great company! I’ve actually interviewed Lix here on the blog if you fancy a read, she’s a very talented multi-creative young woman. We have worked together on several projects and she comes very highly recommended from me.

Inside pages of a media kit detailing social reach and following. With fees listed and engaging content and photographs.

So, what do you include on your killer media kit?

  • Decide how many pages you will have and sketch out a mock-up design on paper. I think 3 pages is ample.
  • Use your branding. You can see on the front page of my media kit I have my blog header at the top. This is the same branding I use across all my social media, in my email signature and on my business cards. It is what makes me and my blog memorable.
  • A photograph of you. I don’t stick by the rule that you should only change your profile picture every six months and often switch mine here on the blog and social media accounts. I have been told I look the same (if a little less airbrushed!) in real life as in my online photographs so don’t have a problem changing them when I get bored. However, I would recommend a good clear headshot on your front page. Your prospective client wants to get to know you, and if someone feels a connection with you that is your foot though the door.
  • A short introduction to you and the general consensus of what your blog is about/who it’s aimed at.
  • Details of your social media following: Twitter, Facebook, Pinterest, Instagram etc.
  • Your blog reach: followers, email subscribers, unique monthly visitors, monthly page views and demographic e.g. female audience-age range 25-55.
  • List some of your previous collaborations so that prospective clients can see who you have worked with already.
  • Say in brief what services you offer. I know some people don’t include their fee so they can negotiate on an individual basis, however I know how much I want to earn per hour/job so list my absolute highest fee with a view to negotiate down if needs be.
  • Your advertising rates and terms.
  • Your contact details!
  • A couple of brief testimonials: I just contacted a couple of clients and asked them if they wouldn’t mind writing a few words about what it was like working with me.
  • Lastly a few pictures, these can be showing off your photography skills or lovely photogenic family. This will help make your media kit more personal to you and engage your prospective client!

I really hope this was helpful to anyone thinking about making a media kit or looking for someone amazing to design one for them.

Is there anything you would add or do differently? I’d love to hear if you think a media kit is important.

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Comments

  • Wave to Mummy

    Written on 2nd July 2015

    Reply

    Fab post! I’ve been thinking a while now that I need a media kit as I am getting approached by brands more and more now. Luckily hubby is a graphic designer so he can do it for me for free, but I might try to invest in a web designer to spruce up my blog a bit – difficult to do all these things on your own isn’t it, I have not got the skills or the time to learn :(

    • Amy

      Written on 2nd July 2015

      Reply

      Ooh fantastic, yes utilise your hubby for sure! I know what you mean, it is endless isn’t it? I will at some point get my site designed properly but I can see that costing me big! One step at a time…x

  • Katie / Pouting In Heels

    Written on 2nd July 2015

    Reply

    A super duper post darling that will help so many, including me. Because guess what, three years plus blogging and still no god damn media kit. :-/

    Thank you for the reminder I need to get one sorted and for your brilliant advice. Yours looks absolutely fantastic. Love it xxx

  • Morgan Prince

    Written on 3rd July 2015

    Reply

    Great advice Amy! I love this – I need to sort out a media kit that doesn’t look like my son has put it together! ;)

  • Adventures of a Novice Mum

    Written on 3rd July 2015

    Reply

    Thanks for sharing; really good media kit tips. Making one is on my to-do list and you’ve confirmed things I thought I needed to include. It’s lovely to see your layout too. Thanks.
    [This would be a fab post on my #Blogtacles Blog Blogger Blogging Linky if you ever fancy – sorry for the plug, I know you’re a very busy woman]. :-) #TheBloggingMumsClub

    • Amy

      Written on 6th July 2015

      Reply

      Haha I don’t mind a plug hun! I will check it out and thanks for your comment x

  • A Cornish Mum

    Written on 3rd July 2015

    Reply

    Thank you for this post! I have a very basic media kit I’m almost embarrassed to send out, but you’ve inspired me to spend the time redesigning it now!

    Stevie x

  • Big News, Cocktails and Yet More Spring Cleaning #littleloves

    Written on 3rd July 2015

    Reply

    […] What to include on a killer media kit by Amy from Mr & Mrs T Plus 3 is a great post and hers is definitely one of the best media kits I’ve seen (I do blogger outreach through work so have seen a few in my time!). If you haven’t got a media kit (says the blogger with a very neglected and out of date media kit herself) this is exactly what you need to get started. […]

  • Natalie Ray

    Written on 3rd July 2015

    Reply

    Oh this is fabulous. A media kit is one of the things that I absolutely need to get around to doing. I’m so terrible at making my blog look beautiful. Yours is fabulous and I aspire for mine to look as wonderful as yours does one day!x

    • Amy

      Written on 6th July 2015

      Reply

      Oh Nat you flatter me! Yours will look amazing I’m sure and your blog is pretty! xx

  • Clare - My Tunbridge Wells

    Written on 4th July 2015

    Reply

    Fab post thank you. I loved the design of the example you showed. I agree it is an investment and definitely shows companies that you are a serious and professional blogger :)

    • Amy

      Written on 6th July 2015

      Reply

      Thanks so much Clare, all these things are def an investment worth doing I think x

  • Jess @ Along Came Cherry

    Written on 4th July 2015

    Reply

    Great tips, I really need to update mine. I used to have one for my old blog design but never get around to redoing it, I think they do look really professional to send out though. Yours looks fab x

    • Amy

      Written on 6th July 2015

      Reply

      Mine does need a bit of updating too. Glad you liked it Jess, thanks x

  • You Baby Me Mummy

    Written on 4th July 2015

    Reply

    Fabulous post darling, so lovely of you to share your media kit. It looks great. I think it will only be a matter of time before you are signed to be the face of a brand, so stunning. xxx

  • Lucy (Hello Beautiful Bear)

    Written on 4th July 2015

    Reply

    I’ve seen so many people mention ‘Media Kits’ and I’m ashamed to say that I’ve been sat here thinking ‘what on earth is a Media Kit?’
    Well now I know (thank you so much for sharing!)
    Your Media Kit is absolutely bloody gorgeous (obv due to the photos of you and yours although the design is also brilliant!) and such an inspiration!
    I’m really glad that Aby shared this post, it’s fab and such a help and again, thank you for sharing this with your followers!
    Take care X X

    • Amy

      Written on 6th July 2015

      Reply

      Hey Lucy, thanks so much hun. I’m really glad you liked it and it helped. I had to google ‘media kit’ at one time ha ha!! Really glad you found this post xx

  • Gemma

    Written on 5th July 2015

    Reply

    Loved reading this post and has helped me to think about what to include.
    I actually have a list to revamp my blog up a little and give it a spruce so will be needing to update my media kit aswell.
    The look of yours is making me envious because it is so good. Thank you for posting these tips. Very helpful. Gemma xx

  • Prolly Mixtures

    Written on 6th July 2015

    Reply

    What a gorgeous media kit! I’ve read this post at a great time because only recently a brand asked for my media kit and I felt really embarrassed not to have one yet! Now onto the next awkward subject, how do you know what to charge? I don’t think anyone dares tackle that difficult and personal question! We all wonder it though I’m sure! Congrats on your success, well deserved x

  • West Essex Mums

    Written on 9th July 2015

    Reply

    Working in marketing I can confirm that clients definitely make their minds up pretty quickly, so what your media kit looks like is hugely important. Grabbing their attention in the first 30 seconds is key. Even though I know all this, I haven’t got around to mine yet! This has given me a kick up the backside to get on with it! Great post.

  • Kacie Morgan

    Written on 21st July 2015

    Reply

    Hello!

    I loved your post, it has been really useful to me as I’m currently setting up my first media kit :)

    One question, though – as you had your kit designed by someone else, can you still edit it yourself when you need to update your followers? Sorry if this is a silly question, but I needed to check, as I don’t have PhotoShop/InDesign so not sure if I’d be able to do any follow-up editing myself (and I think this is something I’d need to be able to do!)

    Thank you

    x

    • Amy

      Written on 21st July 2015

      Reply

      Hi Kacie, great question. I have photoshop so I can update it myself however I believe most designers will let you have free revisions for that sort of thing as long as it’s not too frequent and I know Lix charges a nominal fee to swap pictures in and out-something I need to do with mine to keep it current.

      Good luck designing your kit and with your ongoing blogging journey :-)

      Xx

  • Tori Gabriel

    Written on 26th July 2015

    Reply

    Great post! I’m no where near needing one of these yet but when I do I’ll be back to check it out again.

  • Lizzie Roles

    Written on 24th September 2015

    Reply

    I have just read your post again lovely and pinged it to my designer so he knows what a media kit is and what to include in mine! Such a helpful post I’m now very excited to be getting mine done, along with Bea being at nursery one day a week I may start to feel like a blogger yet. Much love Lizzie xo

    • Amy Treasure

      Written on 24th September 2015

      Reply

      Hey Lizzie :) I am so glad you found this helpful. I can’t wait to see yours! Yes, makes such a difference when you actually have the time to blog. I see big things in your future darling, keep going at it girl! xx

  • Tania

    Written on 13th December 2015

    Reply

    Really helpful information, thank you! I don’t have a media kit yet, but it is something I want to set up in the near future. I’ll definitely be using this as a starting point. Xx

    Tania | When Tania Talks

  • Catie: An imperfect mum

    Written on 19th December 2015

    Reply

    Wow this looks fabulous. Thanks so much for sharing. This is something I definitely need to get round to. I will be returning to this post when I do.

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