I first met Lix when I bought an ‘about me’ widget from her Etsy page. I was seriously impressed by her portfolio of work and obvious skill, I quickly snapped her up to migrate my website from blogger to wordpress and she also designed my amazing media kit. It’s been an absolute pleasure working with Lix, she’s a lovely girl and does a bloody brilliant job!
Here Lix Hewett answers a few questions on what it’s like to be a woman in business…
1. Tell me a bit about you
My name is Lix, I’m 25 and I live in a lovely area of London that by all accounts I should not be able to afford. I’m originally from Spain, and I basically work as a visual artist. I was more of a writer when I was a teenager, but then I got a camera and things worked out a little differently.
2. What’s your business-what product or service do you provide?
My business is an amalgam of my skills. I keep trying to narrow it down, but it’s incredibly hard because there’s something I enjoy about everything I currently offer (even if it’s just the fact that it actually sells, in some cases).
The services I provide most often are blog design, media kit design and migration to WordPress.org
. I also do other types of print design, such as labels and catalogs, and I design logos and collateral marketing materials. Then I offer photography services: product photography, portraiture and fashion, and sometimes event coverage.
I often mix and match these services for a complete, rounded package, sometimes involving my blog sponsorship options in it as well.
Besides the visual stuff, I do a bit of freelance writing and sometimes I model.
3. What or who inspired you to start your blog, and how important is it for your business?
I’ve been journaling online for near a decade, but it was mostly fandom, and I wanted an outlet for my creative pursuits. I started a blog at the same time I opened a photography print shop on Etsy, and since then it’s always served partly to feed my need for attention and partly as a marketing tool for my creative work.
My blog is incredibly important to me. Having a £0 budget, I can’t do marketing the ‘normal’ way, and blogging allows me to reach potential clients and share what I do. It’s also a much-needed additional source of income, which has actually become even more significant since I got off my butt and
4. You have many talents such as your design work and photography. What do you enjoy doing the most?
It depends on the day and the client! As a general rule, if I’m feeling well and I’ve been compensated in a way I deem fair, I enjoy all the work I offer. I have a soft spot for print design, though — like the media kits — and creative photography. Editing product shots on white backgrounds is the dreariest task, and sometimes portraits don’t come out quite as good as I’d like, but I’m usually really proud of my photos and love looking at them.
5. What has been your biggest professional achievement so far?
I don’t know if I have an answer to this question! I recently sold a proper print package at my new prices, which was really encouraging, but I haven’t got to work on it yet, so it doesn’t seem like an achievement and probably won’t until it’s all wrapped up.
The most “impressive” thing about my portfolio is probably the media kit I designed for Lo Bosworth
. I didn’t even know who she was when she found me through Etsy; I knew she sounded familiar but ended up having to google her. It wasn’t exactly impressive from my end; it was a fairly standard design experience, if one of the good ones! But it looks good on my portfolio.
6. How do you juggle your busy work/social life?
I don’t have a social life. At all. I have mental health problems and my biggest issue is the amount of time I spend in bed when I wake up with no motivation whatsoever. I have plenty of time because I don’t have a lot of friends here and can rarely justify spending money even to head into central London. Once I’m financially settled, this may change! But right now my entire life is work, and sometimes forcing myself to watch TV so I can stop thinking so hard.
7. What’s the best thing about working for yourself?
I love all the work I do; I’ve chosen it, and it’s creative and I’m producing beautiful things I like to show off and usually my clients are fantastic and appreciative and it’s lovely. I can take credit for all of it and I have total flexibility to do things like schedule shoots and go to events.
8. And the hardest?
I’m responsible for everything, and being a one-woman operation, sometimes my flaws and issues get in the way and there’s nothing I can do to fix it. Most of all, the financial inconsistency is a big stressor. I don’t necessarily mind fluctuating income — I don’t need much to live on — but until I start making enough every month to cover my rent and living expenses and a little bit more so I can build up some savings, it’s going to be really rough.
9. How many hours do you put in a week?
I can’t say I count them. I should, and honestly I keep telling myself to schedule my work and see if it makes a difference in my income, but with my motivation issues, it’s a bit hard to even know when I’m going to be up. I do work every day, though, and rarely take breaks — out of stress rather than workaholism. It’s kind of unhealthy. Something to work on.
10. Where do you see yourself in 5 years?
I don’t. I spent a really long time trying to take life one day at a time that I lost sight of future. Good lord, that’s dramatic. I mean every word though! I have no idea where I’ll be in five years, but I’d like to still be in England — a nice area of London (I do love my Belsize Park) or maybe Oxford? — and I’d like to have my own place, even if it’s rented. (My greatest optimism doesn’t stretch to being able to buy property, sadly.) I’d like to be making a comfortable living off my freelance work. And I’d like to shoot weddings.
11. Three dream dinner guests (past or present) who are they?
I always have a hard time with this question! I could try for a networking dinner because I so need a break with my business, but I’m not sure what I’d be going for there, or that having dinner with someone would make them hire me. So I’m going to be really sentimental and say my best friend, who lives in Estonia; my friend Katie from Washington; and my friend Marcia from Missouri. They’re all fandom friends or I’d link you to their blogs. There are so many people from that corner of my online life I’d like to meet and even live with.
Alternately to all of the above, Taylor Swift.
12. Lastly, if you could share a few words of wisdom about becoming a woman in business what advice would you give?
Don’t work for free. If you can afford to, consider every client carefully before you take them on. Sometimes it may not be a good fit and that’s okay. Sometimes there are warning signs that someone is going to be difficult, and you can choose to nip that in the bud. Don’t undercharge, because you’ll burn out and resent everything. Hire me to do your design and photography work
. Trust me, it will help. ;)
But mostly, don’t work for free. Collaborations only work with friends you love and trust, or with truly mutually beneficial arrangements. If you don’t think you’re being fairly compensated for something, say no. It’s okay, and it’ll spare you a lot of pain.
Thank you so much for sharing Lix, this is a real eye-opener into what it’s really like being a woman in business and you have given some sound advice to others, especially the bit about hiring you, totally agree!
Are you a women in business? If you would like to feature here on my blog, do get in touch on the email below. I would love to interview you.