When I first started this blog a little over a year ago I had no idea about page rank or domain authority and I didn’t much care which number I came in the blogging charts. However, the longer I am on the blogging scene, the harder I work, the more job offers I get and that comes hand in hand with wanting to improve my stats.
I know some people say they are happy to blog even if no one reads it and that’s fine. I’m guessing that’s probably not you if you’ve been drawn in by my headline!
For me, stats are important because they tell me:
- I have engaged readers who come back
- My hours of slogging away at my laptop have not been in vain
- I am improving and my blog is growing
- I can make my blog a viable source of income
So how did I do it?
Content IS King (it really is)
I know, I know you’ve heard it all before. Please don’t click away yet! In the early days my actual content was pretty poor. I wasn’t sure if readers wanted to know the true, real-life gritty stuff and so I held back a bit of myself.
I read many amazing and beautifully written blogs that inspire me, brighten my day, make me think or make me cry. I decided I wanted to emulate them and hopefully people would read my words and I could evoke some of those feelings in others. It occurred to me that I didn’t want my space on the internet to be full of product reviews and photography projects (as nice as family photos are) I wanted my blog to be more than that.
I started to write from the heart and something incredible happened to my traffic, readers cared about what I have to say. When I posted about my teenage daughter getting a boyfriend and how it had made me feel, my traffic went through the roof. That post is to date my most viewed/shared/talked about post. It also snagged me a coveted spot on The Huffington Post team of bloggers and even ended up on the front page of the entire paper, next to a post written by Gordon Brown-man I felt famous that day!
Take my advice and write about what you know best, in my case being a mum with some life reflection thrown in. Get to know your audience. Are they men, women? How old are they? Do they have kids? Use Google Analytics and have a really good look at your demographic and analyse which posts do best. Ultimately you must write for yourself otherwise it will be utter rubbish and no one will read it but keep your audience in mind too.
Get a blog tribe-spread yourself all over the internet!
Aby over at You Baby Me Mummy wrote a brilliant post on finding your tribe and why you need one which explains this concept perfectly.
A short summary is: a blog tribe is a group of like-minded people that are there to help and encourage one another as well as helping to promote your posts and vice versa. I love my tribe and having a sounding ground is really important to me. I do chat to Mr T about my blog but when all is said and done, much as he tries he just doesn’t get it. My tribe is there to help me out if I have a tech problem, run ideas by, share my posts and generally offer a support and camaraderie which is invaluable to me. We have also all formed a really beautiful friendship which is the single best thing that my blog has given me and I’m very grateful to them.
I would also recommend using something like Buffer or Social Oomph to help spread you around the internet! You can’t be everywhere at once and taking an hour a week to schedule and promo your best work will do wonders. My top traffic referrer is Twitter followed by Facebook. Both of which I have regularly scheduled updates throughout the day and night in-between my ‘real time’ interaction.
Get to grips with Pinterest and make you images pinworthy
If you can do it right, Pinterest is an incredible medium of getting you and your blog posts out there. I am still working on my ‘Pinterest Offensive’ but when I really take the time to make sure my blog post images are pin worthy I see a massive difference in terms of readers pinning my images and referral traffic from Pinterest.
When I blog a recipe for example, before I’ve even made the dish I am already thinking about how I can make the image of the end result super appealing.
The other week I knew I was going to make these gorgeous mini raw berry cheesecakes so a few days before I made them I bought some edible flowers to decorate them with, in the knowledge that the flowers would make them look extra pretty (and I’d get oohs and ahhs at my dinner party) It worked because the amount of tweets I’ve had about the edible flowers have actually surpassed the amount I’ve had about the cheesecakes themselves! I have also had the main image (shown below) pinned and reppined many times which has meant a three fold increase in traffic to what I would normally achieve for a recipe.
So there you go that’s just a few easy tips to help you on your way to tripling your blog traffic. Hopefully it’s been helpful. Of course this isn’t exhaustive and I am by no means an expert but just wanted to share what has worked for me.
Now it’s your turn to get writing, sharing and pining. Let me know how you get on!